process
Sitemap
The visual diagram of a site's page hierarchy – an output of finished IA work, not the way you start it.
A tangible tree of pages and their relationships. The discipline hiding in the definition: per Nielsen Norman Group, “the IA comes first, the sitemap follows” – it’s a communication artefact derived from content inventories, taxonomy decisions and research into how users categorise things, not a brainstorming canvas for inventing that structure on the fly.