process
Mockup
A wireframe with the full visual design applied – real colour, type and spacing, but nothing is clickable yet.
The artefact for “does this look and feel right?” – visual decisions made and inspectable, behaviour still absent.
Its counterintuitive risk: polish manufactures consensus. A finished-looking screen gets less criticism than a rough one, so structural doubts that should have been raised at the wireframe stage quietly survive into build – the aesthetic-usability effect working against your own review process.